Just an FYI, although they aren't physical products like this Roku, many apps and digital services have added the very same binding arbitration clauses recently.
The McDonald's app for one. I ended up deleting the app after it tried to force me into binding arbitration and I didn't want to go through to opt-out process for marginally cheaper, shitty food, so I just deleted the app altogether and haven't eaten there since November.
Watch out for it if you drive for doordash or ubereats as well. I opted out of both, although they claimed you couldn't opt out in an new contract when you didn't before (a bunch of BS, if the current contract you are about to sign says it supercedes all others, you can't make the lack of an opt-out on a previous contract hold up).
On-going services might make sense for these shitty enough clauses, but to be strong armed into it for physical product you bought free and clear ... Disgusting.
It's like all these companies are locking themselves down to minimize legal exposure because they know that their services and products are getting more awful or something.