I'm not seeing "Amazon" or the plethora of online shopping stores that have followed in its footprint of complete and utter shit. To this day, I can't understand how Amazon became so big with a user interface so fucking awful but goes to show it doesn't actually fucking matter.
Amazon UI is so bad if you type 'subs' in the product search it auto-suggests 'subscriptions on my account' and a dozen 'subscribe and save' variations because people wind up using the product search trying to find that stuff.