I don't understand how anyone can put up with youtube without premium. Every time I visit a friends house I am shocked at the level of bullshit they are ok with. I'd pay a lot more than 10 bucks.
I'd happily pay for premium as I use YouTube religiously. But it's Google so fuck them, they already process my information in order to show me ads and profit off of my data. I think that's payment enough, so I'll just find any free way possible to watch YouTube without ads.
Youtube is my reminder on new browser installs to install Ublock Origin. And I saw this newest effort to block it once. Updated Ublock, restarted the browser and it was gone again.
I was a day 1 subscriber of Google Play Music All Access, which I converted into a family plan when that was available, and was told that the rate I was paying would be grandfathered in. I didn't like the switch to YouTube Music, but it did the job and came with ad-free YouTube, so I was okay with it.
But then they told me that they were changing the $14.99/mo I was paying to $22.99/mo despite being grandfathered in, a more than 50% increase, and I said fuck that. Unsubbed, swapped to Spotify, and never looked back.
Would I pay for just ad-free YouTube? Maybe. But not for almost $300 each year. I'm keeping Spotify, so if Google made a plan for no ads for like ...$1 or $2 per month?, maybe then I'd consider going back.
The end result now though is that I just use YouTube less.
I was/am in the exact same boat, but share the subscription three ways (wife+brother) so the numbers are still somewhat favorable given our music and YouTube usage as a household.