Burger King Giving Discounts If Facial Recognition Thinks You're Hungover
Burger King Giving Discounts If Facial Recognition Thinks You're Hungover
In Brazil, Burger King says it's doling out "Hangover Whoppers," using facial recognition to determine whether you had too much to drink last night.
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So, who is providing the software? Because that's who is paying to get a unique data set of face images. Specifically Brazilian faces of people who either self-indentify as hung over or want to try to game the system for a discount. I'll let you guess which population is going to be bigger.
Taking advantage of inebriated people to hand over their biometrics, not even for a free burger, but a discounted burger.
Formerly inebriated people.
A free burger would make for a very expensive data set methinks.
Oh no, they'd get slightly less obscenely wealthy on the exploitation of ill-gotten biometrics *shockedpikachuface*
Feels like their training AI with live data until it gets good at detecting drunk people. Law enforcement and private security will love it. Precrime detectors in Training.
But they're not using drunk people, they're using hung over people. Not sure why, it's an interesting question.
Maybe it's just burger king, so they can look at your selfies on Instagram and know when to fill your ad space with burgers 😜🍔