The price of a cinema ticket in this day and age. No wonder people aren't going to the cinema anymore.

Same, I can't really go back to not having unlimited now, and I feel bad if I ever have to go to another theater

You can do the same with AMC. Me and my wife pay like $25/month for 3 movies a week and it works for every AMC in the country. We go twice a month and I’m saving like $40