These laws will ban rewards for spending money within a game for the first time, ban rewards for buying consecutive microtransactions, and ban rewards for daily log-ins.
If it was only money they wanted they would not do this. The limitations they are imposing will cut revenue to their biggest Game companies. I mean, the laws are not in effect and there was already a big crash on Netease and Tencent stock prices.
To add onto what the others have said, the CCP isn’t shy about enforcing restrictions on digital media domestically. For instance, TikTok in China (Douyin) is quite different from the international version with strictly-enforced time limits, content restrictions, etc.
China doing a better job regulating corporations than the west is nothing new.
Even this current one happened while Tencent was barely recovering from another regulation set last year. Kicking megacorps while they're down lol as they should.
But think about the CEO's freedom of abusing gambling addicts outside of a safe environment with virtually no regulation and that can be used by kids and teens!
I actually wouldn't have anything against gacha games if they all were marked as Adult-only, even the most dumbass parents would think twice about buying EA FC if it had the AO rating.
Well China doesn't like companies having power so this is a way to neuter them, especially in response to trying to limit online game consumption already.
Edit: Tencent is apparently the most profitable company in china right now so this is a direct attack at their profits most likely, not just China doing good