Starting a test where posts from Threads accounts will be available on Mastodon and other services that use the ActivityPub protocol. Making Threads interoperable will give people more choice over how they interact and it will help content reach more people. I'm pretty optimistic about this.
I have my problems with Meta, but I'm hoping this will help Mastodon grow
To all the people wondering about metas intentions in this it's not the big bad corporation taking down the upstart competition. All the people saying it's EEE can't show any sign metas doing this or even wants to because the strategy doesn't work, any time a company does it it either doesn't take off or they get brought up on anti-trust laws. Show me a standard that was destroyed by EEE and I'll show you a standard that never took off in the first place. All the usual examples given, email, java, html, remain open standards to this day.
The truth is the fediverse isn't competition to meta, it's a fraction of the size and is populated by users who would never use meta services in the first place. They can pretend it's a competitor though. If twitter does actually collapse and people switch to threads meta will face anti-trust suits for owning the three largest social media platforms. If they add activity pub support though they can point to the fediverse and say it's competition, even if it's only 1 % of the platform. They also have to deal with EU interoperability laws that might start getting enforced.
TL;DR this is about compliance for meta, not conquest.
Email an open standard? Sure, on the surface it is. Running your own mail server and getting your emails delivered to gmail/outlook users? Good luck.
Who cares what the form is, if the substance is the problem?
Same with web. To this day, nobody besides google has the possibility to compete in the browser space. So much shit was added to the web standards, that you need an incredible amount of resources to produce a modern browser engine (I am talking one that users can use for their daily stuff, not lynx). You have chrome, you have all the chromium clones, you have Firefox which is anyway paid by google, and you have safari. Period.
The platform never really took off. It was a niche messaging platform before Facebook and Google and went back to being one after they left. I have yet to see any evidence that Google or Facebook helped or hurt xmpp, just speculation and anger that it didn't take off.