there was a redditor that was insisting that it was Nvidia paying Netflix millions and millions of dollars for the privilege of having a dedicated netflix button on the remote, and not the opposite, Netflix paying Nvidia millions of dollars to have a sponsored button the remote
I do the same thing all the time. Need to figure out how to remap the button to load TiviMate instead.
As a side note, I really wish Nvidia would release a new Shield. I just ordered a new one yesterday because honestly, it's still the best streaming box.