As a game developer, Epic gives more profits than Steam can to developers. That said from a consumer standpoint, the store is slow, laggy, unintuitively laid out, and overall, I don't think most consumers enjoy their time on the Epic store. I can say the opposite about Steam and Itch. I have many memories of browsing Steam before it got far too big to browse nicely. Steam's system now makes it harder to just dig in and find gems. They have created tools that attempt to do it for you but it's not worth it in my opinion.
Itch is much nicer to browse and everything you find is likely some small gem and it just depends on the level of polish to that gem.
I've been with steam since the start. I used to play the pirated version of half life 2 ( I bought it when it came out ). You could do lots of funny physics things with their new engine, it was just so cool. Anyway yea it's difficult to browse steam. Whenever I press back, it forgets where I was in the list..
Yeah, I've been with Steam since 2003. I'm not going to give up my 2 decades of games but I do love Itch's browse system and its very open and reasonable platform. As a developer, it even lets you set how much of a percentage you want to give itch, you can pick 0 (but I highly recommend 30% so they survive). On top of that, most itch games give Steam keys.