Reddit activated a word filter that whenever you say "fuck spez", your comment won't show up for anyone else. I just tested it on ModCoord. they're also deleting spez memes from the subs they nuked lo
the OP asked how are they gonna remove them all, so I replied they'll run a query for terms like "fuck spez". only to find my comment invisible, because they're already blocking it. spez protective word filter, it's active right now.
The best possible perspective I can come up with is that this is a test. It's all about increasing their marketability for the IPO. Today they're filtering "Fuck Spez", tomorrow they'll be filtering "Fuck <brandname>". For a fee, of course, or as a side deal on an ad campaign.
I actually had Nestle in the <> in my original draft but decided I couldn't be arsed to figure out where they put the accent. Maybe they'll charge extra for wildcards: "Fuck Nestl?"