Compassion and empathy for animals. Yeah, they say they like it if you don't have any follow-up questions, but things go downhill real fuckin' fast after that.
Watch so-called dog people turn beet red in an instant when you try to point out that they are literally enslaving a sentient creature with feelings, who has been bred over hundreds of generations in inhumane conditions, resulting incountless congenital health problems, in order to produce a docile beast who can simulate affection and is literally miserable for the rest of the day when their human isn't with them.
But no, they say, Mr. Floof is happy! He's just shitting the bedroom floor and digging compulsively because that's what dogs do. Sorry Floof, I can't walk you today, now go run your ruts in the tiny yard and pretend this plastic toy is an animal you hunted.
It's peak cognitive dissonance that most people struggle with due to years of social conditioning and lobbying. You can't even publish the shit in the news any more. Add to the fact a lot of people just don't think about shit at all, and it is a reality most people don't want to see when confronted. Frustrating to say the least.
I think they don't struggle with the cognitive dissonance unless you really rub their nose in it, because there is hundreds of years of culture dedicated to finding the psychological tricks and mythology that allow them to relieve the tension without alleviating the cause.