Paqui's spicy tortilla chip product was sold in a coffin-shaped container.
Paqui, the maker of extremely spicy tortilla chips marketed as the “One Chip Challenge,” is voluntarily pulling the product from shelves after a woman said her teenage son died of complications from consuming a single chip.
The chips were sold individually, and their seasoning included two of the hottest peppers in the world: the Carolina Reaper and the Naga Viper.
Each chip was packaged in a coffin-shaped container with a skull on the front.
Lois Wolobah told NBC Boston that her 14-year-old son, Harris Wolobah, ate the chip Friday, then went to the school nurse with a stomachache. Wolobah said Harris — a sophomore at Doherty Memorial High School in Worcester, Massachusetts — passed out at home that afternoon. He was pronounced dead at the hospital later that day, she said.
Until sales of the product were suspended, Paqui's marketing dared people to participate in the challenge by eating a chip, posting pictures of their tongues on social media after the chip turned it blue and then waiting as long as possible to relieve the burn with water or other food.
The challenge has existed in some form since 2016.
Nobody buying food in America would think that a single serving product would be able to kill you without any sort of prior health conditions. This is a completely fair assumption and one that is important.
Second, the one chip challenge has been in the public eye for a while. There are multiple examples of people eating them successfully in previous years. When things do go badly, it's usually something along the lines of "I threw up everywhere". That's a far cry from dying and along the lines of risks teenagers have taken for decades.
Third, a ton of food items use the skull and crossbones motif. I've seen it on hot sauces that aren't even that spicy. Nobody assumes that the skull and crossbones means risking death. This is, again, because everyone assumes that food is generally safe to eat.
In conclusion, don't sell things in convenience stores that can kill an otherwise healthy person in short order. While this is especially true for children, it's a good rule of thumb in general.
The chip has been safe to eat for millions of people for years.
Capsaicin consumed orally isn't fatal. This kid probably has some other underlying health problems he was simply not aware of, but it's not like it's an inherently lethal product. If a kid with an unknown peanut allergy eats and dies from a Snickers, it's not like Snickers are actually a lethal food.
It does say it's intended for adults only, but that's hardly ever stopped teenagers from doing anything ever. It's probably good they pulled it temporarily, but the real answer here is probably simply "Don't sell this to minors."