They just want to capture the person coming in off of a search platform looking for something in a game. It's all about the clicks.
I was curious about some stuff in Elden Ring, and every search I did had shitty, obviously SE optimized bullshit for at least the first 10-15 results. Well fuck that, I'll just read the also bullshit SE optimized wiki because I can at least keep the adblockers on and the scripts off and wade through the crap.