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I just canceled my youtube premium account after about 7 years of constant membership.
The recent price increase was crap. The service I receive hasn't improved - actually with their shitty compression even on "4k" videos my enjoyment has really decreased.
But, the big driver were ads. With premium I didn't see ads, instead I was increasingly bombarded with "words from our sponsor" all over videos.
Anyway, I recommend freetube. For now at least, it actually blocks all ads including sponsor blocks.
I won't pay a monthly fee to be google's advertising product.
I'm going to be the same way most likely, I've had it ever since I got my S9 at launch because Samsung ran a promotional where they gave you 6 months of YouTube premium for free, and I got spoiled by it.
But I got a notice last month saying that it's going up to $14 a month instead of the 12 I was at, on top of the fact that getting YouTube premium doesn't always guarantee the ads go away and I found my experience with YouTube premium has caused some features such as watch history and recommendations to start being weird. Like it won't add videos that are in my queue to my watch History so if I queue up a bunch of videos before I go to bed and then I decide to stop the video halfway through I have to find my location again and the video because it doesn't log its history
This is compounded by the fact that it's search algorithm sucks now, I will very frequently not get alerts from channels that I am subscribed to and I only see three or four different channels that show up in my suggested feed, despite the fact that I have over 150 different channels subscribed. These issues have started pushing me further and further onto Twitch so I think I'm going to cancel my subscription and just get twitch Turbo (which is cheaper!)
Those "words from our sponsor" parts happen because Youtube pays quite little to creators. Youtube Premium doesn't get passed on to Youtubers.
I remember hearing from LTT (whose name is now in the mud) that YT Premium views do pay significantly more. It's just that there aren't many YT Premium subscribers compared to non-paying users.