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"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product?

I opened Spotify this morning to be greeted by a modal popup with a "sponsored recommendation".

Why am I seeing ads if I'm already paying for the premium plan!? 😑

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  • Might I add, I hate the way every user-facing UI has devolved into the Youtube Shorts / TikTok "doomscrolling" swipe-UI now. There seems to be absolutely not a single braincell left in UI development to even consider the actual use case of the interface.

    It's all just:

    1. Monkey see UI to build.
    2. Moneky see TikTok big.
    3. Monkey do.
369 comments