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What's "school shopping season"?
In the US, in the weeks leading up to the new school year starting late August/early September, many retailers will offer discounts on school supplies - paper, pencils and pens, backpacks, etc - to attract customers. Many clothing retailers market it to students as a great time for a wardrobe refresh or to reinvent your look entirely and offer discounts. Same deal with electronics, especially since higher math courses tend to have required calculators. Some states - including Ohio, where I live - offer a sales tax holiday on a weekend during this season to help with the expense involved.
It's wicked expensive with just one kid, I can't imagine having several.
Even goddamn PlayStation is having a back to school sale right now
more of a "back to putting off work from school" sale
I used to rush to do my homework in between classes and on the bus, to make more time for short SNES games. I can't imagine what it's like for kids, now that they have enormous open-world games to distract them.
It's the time in America at the end of summer when the "back to school" list's come out for each grade of each school.