Monopoly Go is the highest-budget video game so far.
Monopoly Go is the highest-budget video game so far.
Not GTA, not Star Citizen, not any game with actual gameplay, story, or anything like that.
Just a freaking Niantic reskin for freaking Monopoly.
I live in the wrong timeline.
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Apparently it earned this dubious honor purely from marketing... It has a marketing budget of 1 billion dollars. But it's allegedly made 5 billion, so... guess it was worth it to someone.
Funny, this is the first I've heard of it.
Me too. My guess is that the marketing was targeted mostly towards kids.
Its marketing is 99% on shitty mobile games that have adds everywhere. If you don’t play shitty mobile games or have a DNS level add block you won’t see it.
inb4 OP is on the marketing team
I've never even heard of it. Is that successful marketing?
Well you wouldn't have spent any money on it and they're raking in the dough, so yes actually.
If you aren't the kind of person to blow money on a shitty mobile game, an effective marketing campaign won't target you.
mobile gaming krakens are absolutely insane. they spend more in a day than some people earn in a year. i heard most do it because they cannot control themselves with their money and if they stop the mobile gaming addiction they will move to doing hard drugs