Apparently it earned this dubious honor purely from marketing... It has a marketing budget of 1 billion dollars. But it's allegedly made 5 billion, so... guess it was worth it to someone.
Its marketing is 99% on shitty mobile games that have adds everywhere. If you don’t play shitty mobile games or have a DNS level add block you won’t see it.
mobile gaming krakens are absolutely insane. they spend more in a day than some people earn in a year. i heard most do it because they cannot control themselves with their money and if they stop the mobile gaming addiction they will move to doing hard drugs