YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point.
YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point.
Peak Points place adverts at the point where users are most engaged in a YouTube video.
This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
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You should pay off you don't like the ads.
YT + Music is a fantastic value.
Queue a line of people screaming it's trash while not being able to get over their addiction of the service.
Nah, don't pay Google with money or data. They already have enough.
Nah, I don't like ads. Too much work to play cat and mouse over ad blockers.
I have installed uBlockOrigin once and have literally not done any configuring since then. Not a really good cat it seems.
I will pay only when Google ensure that my data will not be used for any type of advertising or AI training (this obviously includes selling to third parties). Months ago I read around, I don't know if it's true, that even those with a premium account will see ads. If that proves true, it means I will never make the subscription. It's pretty simple.
Then deal with the ads 🤷♂️
Or just use FreeTube lol
Im with you on this. Ive had premium youtube since it was google music and I could upload my own mp3 collection. It is well worth the cost.
Agree. I love my ad blockers and 🏴☠️ but I happily pay for YouTube because it's given me so much over the years