You don't need $10 billion in revenue. You could just coast along and only hit, what, $9.8 billion? And then you wouldn't have to ruin 500 people's lives. I'm betting the CEO has a bonus scheduled if he hits this goal.
This is why I'm happy I work for a Family owned company. They know some years revenue just won't be bigger and that's ok. I've only seen like one wave of "layoffs" and even then most of the people that left just took an early retirement deal coz they were going to retire that year anyways, so that basically fixed the re organization that needed to happen
Profit would be appropriate if it were earmarked to offset difficult future fiscal periods, so that the business could continue to operate in lean times without having to punish employees through layoffs or failure to keep up with cost of living or cutting back on other benefits.
But we all know that's not what happens. Owners never have to experience consequences; customers and employees always do, for things that they have no control over.
Absolutely, but I would even go as far as to say that things like rainy day funds or reinvestment should be considered costs of business not “things we might do with profit”.
Oh yeah, yeah - from a financial/reporting perspective, such a fund wouldn't be considered "profit" in the strictest capitalist sense.
If you consider that kind of fund to be for the benefit of customers and employees, it might be considered "socialist profit." Capitalist profit serves the ownership class. Socialist profit serves labor and consumers.