In the chess streamer world, they all play chess.com because they get paid too. And there are gamification features like novelty 'bots' and daily rewards.
Lichess is much more serious and is solely focused on the chess experience
That's how I got into it. Was semi-tutored by a nice random person from /r/chess who took me under their wing (not very well, I'm still shit) but it works so well.
Now my family all use it and we all have a bunch of long format games on the go at any given moment. The only downside is that app notifications aren't always consistent. But the WebApp is great.