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Do they really need a team of people to post the same thing to X, Mastodon, BkueSky, etc? I'm honestly surprised they don't have some bot to make all the posts for them to those services. Sounds like a cop out to me.
They specifically said they don't want to do automated posting, to avoid writing and not interacting with the community. I see no value in them doing this, considering we can get the same content via RSS, blog page or email newsletter. Presence makes sense if it means presence. If it means a bot reposting content, anybody can do it, but the value is very low.
It wouldn't be hard to do simultaneous posting. People figured that out ages ago.
It's not a problem of complexity, it's a deliberate choice of not wanting to do that, because it is synthetic content disconnected from the community.
i heard they stopped posting on bluesky weeks ago, not surprised they are active on meta platforms, and X.
Exactly. If they need help maybe someone could create something so they can post to BlueSky, Matrix, Lemmy, and Mastadon at same time soon. Also set it up for the up and coming Flashes and Pixelfed.