I don't understand the US, there was a big fuzz a decade or so ago when there were talks of Schwarzenegger as presidential candidate and 10-15 years later you get a non-elected foreign in the government?
Honestly you need Arnold back, with his Conan sword.
I don't think it would take that much capital. 20 million a year you could sponsor a hundred operations all over the country in places with tons of talent but no funding. They can also end up generating profit to self sustain themselves.
Well that's certainly true- I guess maybe I should say the past attempts at a right-wing style approach to media but from a left-wing perspective have failed.
The usual: they control most of the media through subsidies. Keep calling everyone against them "far right" while making deals with actual ethnonationalist far right parties. At some point they even took part in the overtaking of one of the banks (but it wasn't succesful), oh and they also control the biggests syndicates and funny thing they recently went to strike to protest the opposition.