Yeah, this is more about getting away from the centralised / commercial / corporate / commodified / compromised / etc -verse.
What do we call that side of social media anyway?
It would be nice to have a term to sum it all up. Because for a lot of people it's just the water they're in - they don't think about it, because it's default/mainstream. They don't even consider that they have a choice.
Kind of like, but not really, how the term cis makes people confront that they have a label, even if they don't think about it.
probably matrix. it's decentralised, but not with the same protocol as the other things in the list. which makes sense, instant messaging is not social media.