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I think everybody should "dumb themselves down" on social media. Since you can only assume other people's background on a given topic and their grasp of (for example) English, you should write in a way that's understandable to as many people as possible while still getting your point across. That's just how good communication works.
I am not talking about better communication. If I was then I would have said "use a clearer style of speaking" or something like that.
I am talking about limiting what you discuss to the popular and easily-digested.
I wasn't just talking about using a cleaner style of speaking either. Choosing topics and the depth of these topics is part of communication as well. Those should be picked according to prior cues (the community you're in, previous exchanged comments etc.)
"Should" is arguable. (For example you might be fishing for the few in the crowd) .
But yes, your choice of topic. That's what I'm talking about. Sometimes it looks pretty narrow.
And if you do. Well, that carries with it it's own bucket of implications.