Why can't they just put the information in the alert directly? That's what the Koreans did when I was there. Why this extra indirection in the first place?
Yeah, that was my thought. Put a page on their government website. I would recommend their state department of homeland security for emergency services
Their mission statement on that site fits perfectly with it:
"We protect California by leveraging partnerships, bolstering capabilities, illuminating threats, sharing intelligence and advancing the Homeland Security Strategy."