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I dont wanna say the average person is stupid but they make it really difficult to not think so.
Call it illiterate tunnel vision or whatever else youd like, but come one.
Heres some personal examples from work:- big neonsign at the door at eyeheight telling people when the store opens, 1 out of 6 people looks at it the rest doesnt even see it, one once was even mad and blew out the doorglass with a kick.
- registers, big neon signs to say "hey douchenozzle, next one this is closed) and even when another worker is waiting and lookin at the person, they still dont get until you loudly talk to them to come to the other one.
- god forbid someone needs something in another part of the store, unless you use children level semantics (go to blue line for example) they never find what they looking for.
those are just my personal examples but outside of that you see it seemingly everywhere.
big neonsign at the door at eyeheight telling people when the store opens, 1 out of 6 people looks at it the rest doesnt even see it, one once was even mad and blew out the doorglass with a kick.
This sounds like real-world banner blindness. Almost all neon signs are ads or usless bling-bling to catch your attention. It’s no wonder people don’t look at them anymore.
when i say neonsign, i meant the distinct color of the store as a border and than black on white text
banner or not, they still missing itthey are still missing it
Well, did you actually read at least the first paragraph of the Wikipedia article I linked?
registers, big neon signs to say "hey douchenozzle, next one this is closed)
This is just bad design. Almost comically, your sign shouts, “Look at me, there’s nothing to see here”. You’re drawing attention away from where people should go. Of course this isn’t going to work.
Whoever thought advertising a closed register was a good idea needs to have their idea generator checked.
its not literally a neon sign, when i say neonsign i meant its a very distinct color (and clearly different form an ad) with a very visible font
but even if it wasnt there, it would not make any difference, the 1st register could be broken into thousand pieces and people would still try to use it