I thought sports was about wealthy, unscrupulous white men fighting each other over the right to have the most-talented black men go to work in their fields.
Nah, that is to keep potential clients interested.
They keep adding rules to the sport to make it more "TV viewing friendly", meaning more breaks to show ads. I mean, the superbowl is just ads with sport attached.
Look at the sports with systemic ad presence vs sports where it's all "grass roots." (The grass roots ones are mostly gone.)
Most top sports are incredibly expensive to keep running and the ones that become infested with ads are the ones that stick around for us to enjoy. If you follow less popular sports you'll consider yourself lucky to bring in ads and sponsors.