A school shooting videogame made by the parents of a victim aims to change minds about gun control: 'This is not a scary game, it's an educational game'
It's a 10 minute game, that at the end of it tries to convince the player to vote on new gun laws. Who is this targeting? Gamers that are into horror/terror games have played plethora of great games in that genre, have a hard time believing they'd even care to download the game for those 10 minutes.
it's an awareness tool, we're talking about the game right now, people will play it on streams, dumb reactionaries will say stupid shit about it, and we'll be talking about gun control bills all the while.
It's like a PSA or political campaign ad, but interactive and intended to be viral.
It's not trying to win game awards or start a video game franchise