A picture of a hand holding remote car keys pointed at a white pickup truck. Below that is the text:
In the US, 75% of truck owners tow only once a year or less. Nearly 70% of them go off-road once a year or less. Additionally, 35% of truck owners haul something in their truck beds once a year or less
I have 4 acres of land and I tow my mower down to my land every weekend to clean up. So I use my truck all the time for towing and I also haul things at least once a month. Not all truck owners do it just for the truck.
If I didn't need a truck I wouldn't own one.
Which is why you aren't the target of the meme. It's the city dwellers who never leave the city but have a 2 ton pickup that barely fits in the narrower, low speed lanes in cities and take up 2-4 compact parking spots who are the target.