Looking at the thing again to verify what you said let me see that they call shares "re-truths" which is so perfectly on the nose it would be groan inducing if this was a novel instead of real life.
It's honestly a skill issue if someone buys inflated numbers by two factors of ten--oh, wait. It's a site of conservatives. Sorry, I forgot I was intelligent, and that others are not. This may very well be effective after all.