(US) FTC rules creators can no longer buy fake followers or engagement
(US) FTC rules creators can no longer buy fake followers or engagement
www.businessinsider.com
The FTC is coming after influencers and brands that buy fake followers
I'm curious about everyone's thoughts on this. Do we think it will affect Canadian influencers? Maybe not yet, but I'd like to believe it's only a matter of time before a similar law finds its way up north.. and oh man, that day will be DELICIOUS.