(US) FTC rules creators can no longer buy fake followers or engagement
(US) FTC rules creators can no longer buy fake followers or engagement
The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.
I'm curious about everyone's thoughts on this. Do we think it will affect Canadian influencers? Maybe not yet, but I'd like to believe it's only a matter of time before a similar law finds its way up north.. and oh man, that day will be DELICIOUS.
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I just posted the same thing in another sub on reddit. I thought the same thing. Sure hope đ¨đŚ follows suit. Oh what a glorious day that will be.
Sarah can be reported to the FTC now. She markets to the USA. It looks like the FTC is looking into brands and mega influencers first. Sarah can also be reported for making false reviews or being paid to review. The fine is $50,000. In 60 days we will be able to report. The information and documentation of on TheBirdsPapaya gaining more followers than Celine Dion in May-June could be sent in.
Consumers will be able to report violations and it looks like consumers will be able to seek compensation. If Sarah has been paid to review a product, that's now a violation. It looks like PR companies could face fines for violations. Let's start a 60 day countdown clock. Meta and Amazon are facing GOV lawsuits for operating in anticompetitive ways. Fingers crossed that consumers report the frauds and they get slapped with a few $50,000 fines.
ChatGPT is not a lawyer lol but does provide some insight đ ~
đ Birdie is CEO of a corporation doing business in the states.
Iâm sure the income generated through IG goes through that company rather than being reported as personal income
Canada will probably enact similar legislation since it tends to follow the US lead in these matters
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