Pebble's Founder Is Pushing the Anti-Apple Watch, and He Doesn't Need You to Care

Eric Migicovsky, leader of the revived Pebble, is making smartwatches for himself. You're just along for the ride.

"Apple makes it incredibly difficult for third-party devices to interact with things like iMessage or Siri or any of the built-in features on iOS," Migicovsky told Gizmodo in a freewheeling video interview. "And that sucks. That sucks for competition. That sucks for innovation. That sucks for price."