Company behind Jack Daniel's says Canadian boycott is 'significant' as sales drop 62%

The parent company, (Brown-Forman Corporation), of American alcohol producers such as Jack Daniel's whisky and Woodford Reserve bourbon says sales to Canada dropped 62 per cent during the latest fiscal quarter compared to a year ago, as American alcohol remains off the shelves in many provinces.

After U.S. President Donald Trump imposed tariffs on Canadian goods in early March, a number of provinces retaliated, pulling American alcohol from store shelves. Alberta and Saskatchewan have since lifted the ban.

During a conference call with investors Thursday, officials with Brown-Forman — the parent company of brands such as Jack Daniel's and Woodford Reserve — noted other pressures, but said the boycott is causing a "significant impact."

Brown-Forman Corporation

Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several very well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord. Brown-Forman formerly owned Southern Comfort and Tuaca before selling them off in 2016.

As of fiscal 2024 the company had gross sales of $5.32 billion and net sales of $4.178 billion.[2] The roughly 40 members of the Brown family, cousins that are descendants of founder George Garvin Brown, control more than 70% of the voting shares[3] and in 2016 had a net worth of $12.3 billion.[4]

https://en.wikipedia.org/wiki/Brown-Forman#Illegal_subsidization_in_China