Horses is back on the Humble Store: 'After a full review they determined that while the content is heavy, nothing in the game warrants removal'
Horses is back on the Humble Store: 'After a full review they determined that while the content is heavy, nothing in the game warrants removal'
Controversial horror game Horses is the top-selling new game on GOG even as it gets kicked off the Humble Store one day after launch

Ah yes, yes. The game from "one of the best indie game developers" that, as of 2025.12.04 (2 days since release), has <4 Metacritic user reviews (no score) and stands at 77 score with only 7 reviews by game critics. Devs get tons of free clout by being removed, but somehow their game is still unpopular. Wonder why.
Are you seriously suggesting they deliberately got their game banned from Steam?
No developer is out there voluntarily withdrawing from the biggest games market just for the sake of ‘clout’.
It’s not a conspiracy, Valve just made a decision and other storefronts reacted.
They got told "no, and never" by Steam 3 years ago. It's absolutely a marketing move to bring it up now. The Epic and Humble removals were rug pulls, though.
Does it being a marketing move mean that it's not worth criticizing Steam for having a one-strike-you're-out system? I don't think it does. If your game has (something valve considers reject-worthy) and you get rejected, you should probably be allowed to submit it again after removing the thing valve rejected you for.
In this crazy world where it could actually happen, I don't think they did it with intent. Most likely the haven't had this in their plans, but they did plan on having a minor in the game to ride a horse. They thought that it would be a great idea to capitalize on Steam ban - that is undeniable. And I can't blame them. That is indeed a perfect advertisement campaign - loud and, most importantly, free.
It is just hilarious to me that with all this clout and attention, their game is getting barely any buzz post-release. And also that the most posted article about Steam ban is mentioning them as one of the best idie devs out there when they are like mid at best.
please share your theory. also, why popularity matters.
Publicity stunt.
They got tons of publicity by being banned from steam. They harnessed it as much as possible which spawned the infamous “one of the best indie game developers” title in some news articles. Being banned from two major game stores brings a lot of eyes on their game. And even with a bright spotlight lightning up their game - still barely anyone is talking about it. My theory is - game is below average at best and can be barely called an art piece in gaming industry. (based on what I know about the game and on one youtube playthrough)
Popularity matters cause it is a good metric to measure sales. If game is good and sells well - people will talk. People are barely talking about this game. Sales are probably very low. But also, what would sales be if it wouldn't be banned of steam? I bet they would barely exist.
G*mers admit Lord Gaben made a mistake challenge IMPOSSIBLE DIFFICULTY NOT CLICKBAIT!!! GONE SEXUAL!! 😱😱
that would be impossible! Lord Emperor Gaben is the sole bringer of light to a world of darkness, he, and he himself, is single-handedly the reason why there is still good in the gaming industry! for example, he, alone, by himself, birthed Linux, so we could all enjoy a world free of the tyranny of Microsoft!!!
ok but for real. why do gamers talk about gabe newell the way tech people talked about elon musk circa 2018… im seeing a lot of uncomfortable parallels