How ads are chewing through half of your mobile data

Online advertising accounts for as much as 48 percent of the mobile data used in each page visit, suggests a new study.

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If you extrapolate from that and suppose that somewhere around half of all internet traffic is ad transmissions, that means that the internet ad industry has about 20 times the carbon emissions of crypto.
- Crypto bad for environment though. Corpo-net good for economy though, so environment never talked about.
  
  Two things can be bad for the environment. Maybe even more.
- How did you arrive at that number?

93 comments