This is just like the chicken-hawk conservative dipshits buying expensive French wine just so they could publicly pour it down a storm drain in front of reporters. And all because France didn't agree with the invasion of Iraq (which we now know was founded on lies).
They did it with beer as well, when the beer company didn't express enough hatred of LGBTQ+ people. Bought lots of their beer to teach them a lesson by not drinking it. And I seem to remember them doing it with shoes at one point.