Google Search Is Dying. What Comes Next Is Worse

Still, we keep googling because we keep expecting the internet to know things. That stubborn hope underpins almost every argument about information access. When search worsens, we grumble that Google has been enshittified. When AI hallucinates, we say the model is sloppy. When misinformation spreads, we reassure ourselves the truth is still “out there,” waiting patiently for us to string together a better query. Even as the web is polluted by AI slop, we cling to the belief it’s a skills problem and share search tips.